Job Bulletin (7-24-23) - Director of Marketing - Jamestown Community College

CLN,

JCC has an opening for Director of Marketing and Communications:

Here is that link: https://www.sunyjcc.edu/about/human-resources/jobs The description is below. Thank you!

Director of Marketing and Communications, Full-time

Department:	Staff
Office:	Jamestown, NY
Location:	Jamestown, NY

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Thank you for considering Jamestown Community College in your search.

About Jamestown Community College:

Jamestown Community College, a SUNY institution, is a comprehensive community college with degree granting campuses in Jamestown and Olean, New York. JCC is an innovative, open access institution that meets regional education needs by providing transfer degree programs, career programs, community service, developmental education, and training programs for business and industry. Guided by principles that emphasize student success and continuous improvement, JCC welcomes applications from qualified, enthusiastic candidates.

Position Description:

This position is full-time,12-months with college-wide responsibility. The Director of Marketing and Communications plays a significant role in shaping the image of the entire college and supporting the college brand by planning, directing, and implementing a coordinated marketing and communications strategy in support of the college’s mission, vision, and established priorities. The Director of Marketing and Communications is required to demonstrate strong leadership with a proactive approach in resolving problems and issues.

Essential Functions:

• Strategic planning and project management of a variety of marketing and communications functions, to support the goals of the college outlined in the college’s strategic plan.
• Work with leadership to establish, guide, and enforce the JCC brand and voice of the college and make recommendations for improvements.
• Provide leadership, engagement, and management to a team of marketing and communication professionals covering public relations, marketing, web, social media, graphic design, and videography.
• Oversee the execution of the marketing plans through strong visual communications, content marketing, web development, social media, advertising, and public relations.
• Manage the college’s website and prioritize the site as a recruitment and marketing resource.
• Engage with the Deans and other academic leaders to effectively build recognition and visibility for academic programs and identify priority programs for enrollment campaigns.
• Evaluate, enhance, and improve the public opinion of the organization through various data-collection formats including surveys, polls, focus groups, and media listening.
• Research and understand key challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact programs within the college.
• Build relationships and manage contacts with media, advertising agencies, vendors, and creative freelancers.
• Oversee budget management for marketing/advertising including development, oversight, and adjustment of initiatives to ensure effective fiscal responsibility.
• Support the Vice President of Student Affairs in coordinating emergency communications for emergency response planning.
• Develop and execute strategic marketing campaigns that include traditional and digital media, supporting communication plans, and communicate directly with the Admissions Customer Relationship Management System (CRM).
• Develop and institute appropriate accountability metrics for marketing activities and campaigns, using them to assess against defined goals and develop specific steps to incorporate those goals to achieve optimal return on investment.
• Other duties as assigned.

Qualifications:

Required: Bachelor’s degree in marketing, or related area plus four (4) years of marketing and/or communications experience. Creative approach to reaching target markets. In-depth understanding of web design including mobile applications, ADA compliance, and accessibility in digital marketing.

Budget management experience. Must possess excellent written, oral, and interpersonal/human relations, commitment to providing excellent customer service. Demonstrated organizational skills. Professional experience in graphic design and advertising including purchasing printing, advertising, and related services. Ability to manage multiple priorities and to work as a team member as well as independently. Attention to detail and accuracy.

Preferred: Master’s degree. Experience in educational environment.

Additional Information:

Salary: $63,626 – $78,302. Excellent benefits package, including medical and dental insurance, paid vacation and sick leave, and NYS retirement.

Final candidates are subject to a pre-employment criminal background investigation.

Please note that Jamestown Community College does not sponsor H-1B Visas.

Application Instructions:

To be considered for this position, please complete the required online application and submit the following required documents, by clicking on the link below:

1. Resume.
2. Cover letter.
3. Transcripts (unofficial copies are acceptable at application but official transcripts will be required prior to appointment).
4. Names and contact information for three professional references.

You will receive an acknowledgement email from the system for this position. If you do not receive this confirmation email within 15 minutes of applying, please check your junk/spam folder. You can also log back in to view your submitted application from the Applications list. Click on FAQs for more details and step-by-step instructions.

Important: Do not use autofill to complete your application.

Review of applications will commence immediately and continue until position is filled.

Please contact [email protected] with any questions or concerns.

JCC Non-discrimination Notice

Jamestown Community College does not discriminate and will make all decisions regarding admission and the entire educational process of its students, and recruitment, hiring, promotion, and other terms and conditions of employment without discrimination on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), gender identity, gender expression, gender non-conformity, sexual orientation, marital or domestic partner status, race, creed, color, national origin, ancestry, religion, physical or mental disability, medical condition, genetic information of an individual or family member of the individual, requesting an accommodation, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, age, or any other characteristic protected by federal, state or local law, or regulation. All such discrimination and harassment is unlawful and will not be tolerated by JCC.

If any faculty, staff, employee, or any job applicant believes they have been­­­­­­­­­­­­­­­­ subject to discrimination or harassment during any phase of the recruitment process or in the workplace, they may file a complaint under JCC’s Human Right and Affirmative Action Policy. For these purposes, any incident should be reported to one of JCC’s Civil Rights Compliance Coordinators. The name(s) and title(s) of the designated Civil Rights Compliance Coordinator(s)/Officer(s) and their complete contact information are available at sunyjcc.edu/nondiscrimination.

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Corrine Case | She/Her/Hers

Director, Admissions
PH: 716.338.1072
[email protected]

sunyjcc.edu

Jamestown Community College
525 Falconer Street | P.O. Box 20 | Jamestown, NY 14702-0020